Category: Daily Intelligence

Oct 01
7 news programmes that have a wide reach

News still takes centre spot in everyone’s life. It is natural to want…

Sep 30
7 markets in Kano where you can run an activation

Brand activation campaigns are indispensable, especially if a brand wants to…

Sep 29
5 LinkedIn influencers who have a wide reach

When it comes to social media marketing, LinkedIn seldom forms a major blip in a…

Sep 28
More brands want podcasts. Millions of Nigerians may not be ready yet (1)

With the rise of smartphones, podcasts began to spread more widely, with Apple…

Sep 28
5 online platforms whose newsletters you should sponsor

Online platforms represent an indispensable element in the digital campaign mix. It is…

Sep 27
These 10 content creators should be on your campaign list

Amazing is one word you use to describe content creators, not just because…

Sep 24
Skore revs up conversations about female orgasm with ‘Cliteracy Drive’ campaign

"Skore is a brand that believes in empowerment," stated Vishal Vyas, AVP marketing,…

Sep 24
Notes from the TV series, Ted Lasso: The good brand always wins

"Ted Lasso has no right to be this funny," stated Entertainment Weekly's Kristen…

Sep 23
10 movie producers shaping the Nigerian film industry

Call the producer of any film the catalyst of that production. The producers…

Sep 22
Outrage marketing is high-risk and high-reward but is it a good fit for your brand?

Picture this: A boardroom in chaos, voices overlapping one another, ties loosened, and…

Sep 22
These 10 Speakers will bring actionable insights to your doorstep (II)

All that comes to mind when we think of public speaking is inspirational or…

Sep 21
These 10 Speakers will bring actionable insights to your doorstep

All that comes to mind when we think of public speaking is inspirational or…

Sep 20
10 billboards in Abuja for your campaign needs

Before billboards became a phenomenon, some city planners, experts and consumers…

Sep 16
10 Influencers you should work with (II)

The influencing market has grown phenomenally over the last fifteen…

Sep 15
10 Influencers you should work with

The influencing market has grown phenomenally over the last fifteen…

Sep 14
10 TV shows marketing teams should consider sponsoring

The role of television in building a society cannot…

Sep 13
11 (more) tourist destinations to consider for your marketing push

Tourism represents a unique area of activity, a segment of essential importance in the…

Sep 09
7 tourist destinations to consider for your marketing push

Tourism represents a unique area of activity, a segment of essential importance in the…

Sep 08
Trophy’s ‘Na who stand by you be your Honourable’ campaign is a masterclass in advert development strategy

A carefully thought out and well-executed advert has the power to not only sell your…

Sep 08
15 online platforms that can sell your product or service

A majority of pre-adults and adults in Nigeria get at least some news online (via a…

Sep 07
15 most popular billboards in Lagos

Billboards are considered one of the biggest parts of the traditional advertising…

Sep 06
9 television stations you want to include your campaign

Television is here to stay – at least for the next 20 years and beyond. No matter…

Sep 03
11 most popular YouTubers in Nigeria

These days, you could regard YouTube as a search engine, even for those who are not…

Aug 31
What King of Boys has wrought goes beyond film | The art of subtle ad placement

It could be a toast to the story of the century being published, at last. A casual…

Aug 27
How can brands navigate The Great Resignation?

As the coronavirus pandemic continues, many people around the world have been quitting…

Aug 23
66% of Nigerians would patronize a brand even if their customer service is ‘terrible’ 

The Issue Wikipedia defines customer service as the provision of service to customers…

Aug 20
The virtual endgame of Bacardi’s cocktail kits campaign 

Like others, the spirits/alcohol industry has witnessed its own share of COVID-induced…

Aug 19
The branded TV potential of Durex’s #MakeLastingImpressions campaign

Back in January, condom brand Durex launched its latest campaign…

Aug 17
Sachet marketing helps the poor, but there are concerns over product quality

The Issue Products sold in small, affordable quantities is becoming a marketing…

Aug 17
Do brands need more branded television shows?

Advertising on television used to look like this: you are watching the evening news…

Aug 12
The business of product placement in Nollywood

While Nollywood is still a growing industry, it has become glamorous nonetheless.…

Aug 11
Here are the top Nigerian web series

Long before the explosion of web-based content in the form of scripted dramas,…

Aug 09
Netflix keeps acquiring content, but 75% of subscribers want Nollywood legacy films

The Issue The ongoing partnership between Nollywood and Netflix has shifted habits in…

Aug 06
Here are the top influential OAPs in Nigeria

Amidst a rising and vocal audience, including audience segments that have grown…

Aug 05
Emotional advertising: Here’s why brands should let their feelings get in the way

Older Nigerians can remember the MTN ”Ooh Jerry” commercial with a couple…

Aug 04
Nigerian brands are turning to troll marketing. Here’s what brand managers need to know

On March 8, 2021 – International Women’s Day – Burger King UK sent out a tweet that…

Aug 04
Here are the most popular radio stations in Nigeria

Radio has come a long way from its introduction to Nigeria in 1933 primarily…

Aug 03
Popular print media platforms in Nigeria

The print news business is experiencing a decline in patronage, thanks in no small…

Aug 03
Lagos strives to be a megacity, but residents expect better performance from its LGAs

The issue In Nigeria and by definition, the local government is the third tier of the…