These days, you could regard YouTube as a search engine, even for those who are not tech-savvy. Anyone could do a random search on a product or service and get answers. In almost all cases, every person has seen some videos on YouTube about a product or service. And, no denying that we get instant videos at our fingertips, primarily because of the wide variety of content shared every minute on the platform; by content creators. All you need is to input the keyword and voila!
We have so many YouTube creators in Nigeria, but if you want to get your product or service to a wide and diverse audience, you should consider the following channels:
Fisayo Fosudo is a visual storyteller and technology video producer. He has a background in economic analysis, brand communication and technology. He specializes in Smartphones, gadgets, applications and he has made it his mission to build one of the most engaged tech communities in the space.
He has combined followership – summing other social platforms – of about 271,000.
Temitayo Aina is a Travel & Lifestyle YouTuber living in Lagos, Nigeria, who says he creates content around “anything he finds interesting”. He is a filmmaker and photographer who promotes tourism through his pictures and videos, compelling Nigerians and foreigners to visit different parts of the country. “I majorly make videos and document it for clients,” he says.
He has combined followership of about 340,000.
Subscribers: 7.8 million
Mark Angel is a Nigerian comedian, scriptwriter, and video producer. He is best known for the Mark Angel Comedy series on YouTube, often featuring child comedians such as his cousin, Emmanuella Samuel, his niece, and her cousin “Aunty” Success Madubuike. Angel’s YouTube channel was the first African comedy channel to reach one million subscribers.
Mark Angel Comedy has combined followership of over 28,500,000.
Dimma Umeh is a beauty, fashion and lifestyle blogger. Her contents give insights into her life as a Nigerian and to share some of her favourite things, beauty tips, travel and lifestyle. “I believe strongly that you thrive as a person when you pursue the things that you are the most passionate about – something that I hope to pass on to my readers and followers,” Dimma says.
She has combined followership of about 647,635.
BBC Hausa is the Hausa language service of BBC World Service meant primarily for the Hausa-speaking world in Nigeria, Ghana, Niger and the rest of Hausa speakers in West Africa. The language service includes radio station, Abuja bureau office and daily updated website which serves as a news portal and provides information as well as analyses in text, audio and video and provides online access to radio broadcasts. The radio service is broadcast from Broadcasting House in London and preliminary editing done at the BBC bureau office in Abuja.
BBC Hausa has combined followership of over 6,000,000.
Bakori TV is a Hausa channel that brings you entertaining, educational and educational programs.
Bakori TV has combined followership of over 651,000.
Ndani TV is home to some of the biggest web series out of Africa, including Skinny Girl in Transit, Gidi Up, Rumour Has It and more. The channel is dedicated to showcasing the very best of African art and lifestyle through quality entertainment.
Ndani TV has combined followership of over 1,480,000.
Samuel Animashaun Perry better known as Broda Shaggi is a Nigerian comedian, actor, songwriter and musician. Broda Shaggi is a popular comedian known for his catchphrase “Oya hit me”. He ranks among the most successful and sought-after entertainers in the country.
Broda Shaggi has combined followership of over 17,700,000.
Eti Frank Skincare is a channel is about natural skincare and beauty, natural cures, hair growth tips and so on. Eti Frank shows easy tutorials, DIY or demonstrations on the best natural skincare remedies, for brightening, glowing, lightening, anti-ageing, belly fat burning drinks, dental care, natural remedies and so on.
Eti Frank has combined followership of almost 800,000.
Yemisi Sophie Odusanya also known as Sisi Yemmie is a Nigerian food and lifestyle vlogger. Sisi Yemmie creates and shares food recipe videos that are created as a result of experiments carried out in her kitchen on her YouTube channel, SisiYemmieTV. She also shares content on parenting, relationships and lifestyle.
Sisi Yemmie has combined followership of over 1,000,000.
Samuel Oluwafemi Asubiojo, known as Sam Spedy, is a comedic YouTuber who pokes fun at African culture on his channel.
Sam Spedy has combined followership of over 3,200,000.