Category: Daily Intelligence

Oct 21
Run your activation in these 9 secondary schools in Lagos

It used to be that brands could grab attention with simple advertisements or…

Oct 21
Tick Tock, Tik Tok! Why Nigerian brands should join the fun on TikTok now

Why should anyone care, you might ask? It is quite simple for creators, brands, and…

Oct 20
Take your campaign to these 10 national dailies

Just as hard copies of books have stayed relevant, so have newspapers and magazines.…

Oct 19
9 more online platforms with a large social audience

Leveraging online platforms to spread a message about your company’s brand, products,…

Oct 19
More brands want podcasts. Millions of Nigerians may not be ready yet (2)

In the first part of the article on brands and podcasts, we explained the global boom…

Oct 18
7 online platforms with a large social audience

Leveraging online platforms to spread a message about your company’s brand, products,…

Oct 14
8 actors to consider for your brand campaign

Celebrities usually make excellent salesmen. Presenting a popular face is one of the…

Oct 13
These 5 digital marketing agencies will sell your brand

We won’t be over-emphasising it if we said the world has gone digital because the…

Oct 12
7 popular influencers you should work with

If you’re a brand that keeps its customers at arm’s length then it’s difficult to…

Oct 11
10 niche influencers you should work with

If you’re a brand that keeps its customers at arm’s length then it’s difficult to…

Oct 11
This year’s BBNaija may be the most boring according to viewers, drama may just be what it’s missing

The issue At the finale show of this year’s Big Brother Naija tagged Shine Ya Eyes,…

Oct 07
Great ad alone won’t sell your brand — is your ad engagement-focused?

There was a time when all you needed to keep your brand in the game was to push…

Oct 07
8 shopping malls where your campaign can meet a large audience

‘The pandemic got nothin’ on shopping malls’.   On…

Oct 06
7 events you can leverage for your ads

It is the ember months! And, everyone is excited that they have these events to attend…

Oct 05
5 Facebook pages you should place your ads

2.7 billion people worldwide, and 3.5 million Nigerians, use Facebook every…

Oct 05
Cause marketing could be your strategy to annex future markets

Brands benefit from sticking to a singular brand message that comes to represent their…

Oct 04
10 universities where you can run an activation

Millennials and the Gen-Z group, ages 18 – 24, is a priority for many…

Oct 01
7 news programmes that have a wide reach

News still takes centre spot in everyone’s life. It is natural to want…

Sep 30
7 markets in Kano where you can run an activation

Brand activation campaigns are indispensable, especially if a brand wants to…

Sep 29
5 LinkedIn influencers who have a wide reach

When it comes to social media marketing, LinkedIn seldom forms a major blip in a…

Sep 28
More brands want podcasts. Millions of Nigerians may not be ready yet (1)

With the rise of smartphones, podcasts began to spread more widely, with Apple…

Sep 28
5 online platforms whose newsletters you should sponsor

Online platforms represent an indispensable element in the digital campaign mix. It is…

Sep 27
These 10 content creators should be on your campaign list

Amazing is one word you use to describe content creators, not just because…

Sep 24
Skore revs up conversations about female orgasm with ‘Cliteracy Drive’ campaign

"Skore is a brand that believes in empowerment," stated Vishal Vyas, AVP marketing,…

Sep 24
Notes from the TV series, Ted Lasso: The good brand always wins

"Ted Lasso has no right to be this funny," stated Entertainment Weekly's Kristen…

Sep 23
10 movie producers shaping the Nigerian film industry

Call the producer of any film the catalyst of that production. The producers…

Sep 22
Outrage marketing is high-risk and high-reward but is it a good fit for your brand?

Picture this: A boardroom in chaos, voices overlapping one another, ties loosened, and…

Sep 22
These 10 Speakers will bring actionable insights to your doorstep (II)

All that comes to mind when we think of public speaking is inspirational or…

Sep 21
These 10 Speakers will bring actionable insights to your doorstep

All that comes to mind when we think of public speaking is inspirational or…

Sep 20
10 billboards in Abuja for your campaign needs

Before billboards became a phenomenon, some city planners, experts and consumers…

Sep 16
10 Influencers you should work with (II)

The influencing market has grown phenomenally over the last fifteen…

Sep 15
10 Influencers you should work with

The influencing market has grown phenomenally over the last fifteen years. In 2010,…

Sep 14
10 TV shows marketing teams should consider sponsoring

The role of television in building a society cannot…

Sep 13
11 (more) tourist destinations to consider for your marketing push

Tourism represents a unique area of activity, a segment of essential importance in the…

Sep 09
7 tourist destinations to consider for your marketing push

Tourism represents a unique area of activity, a segment of essential importance in the…

Sep 08
Trophy’s ‘Na who stand by you be your Honourable’ campaign is a masterclass in advert development strategy

A carefully thought out and well-executed advert has the power to not only sell your…

Sep 08
15 online platforms that can sell your product or service

A majority of pre-adults and adults in Nigeria get at least some news online (via a…

Sep 07
15 most popular billboards in Lagos

Billboards are considered one of the biggest parts of the traditional advertising…

Sep 06
9 television stations you want to include your campaign

Television is here to stay – at least for the next 20 years and beyond. No matter…

Sep 03
11 most popular YouTubers in Nigeria

These days, you could regard YouTube as a search engine, even for those who are not…