DAILY INTELLIGENCE

A daily dose of culture and marketing intelligence for brands, corporations and institutions that put a premium on smart decision-making.

Nov 26
See 7 interesting places in Abuja for your marketing campaigns

Tourism plays an important role in today’s economy, with tourist centres and…

Nov 24
10 Secondary Schools in Abuja for your brand activation

Your brand is under a new microscope. And if you were planning on things going back to…

Nov 23
Run your activation at these 9 markets in Abuja

Just like other major cities in Nigeria, the capital Abuja is usually abuzz with…

Nov 23
At least 80% of Nigerians are open to crowdfunding for the ‘right’ political candidate

The Issue Crowdfunding – the process of raising money from a large number of…

Nov 22
10 Digital Marketers in Abuja whose expertise you can employ

Marketing has surely evolved from traditional to digital, and from one channel to…

Nov 20
Wema Bank’s PR jackpot and what it means for non-traditional PR strategies

Barely two decades ago, the notion that a brand can achieve huge public relation (PR)…

Nov 19
All eyes on you | Eco-friendly brands are the future of commerce

As serious conversations about climate action and the world’s path to a 1.5 0c rise in…

Nov 18
6 Shopping malls in Ekiti for your brand activation purposes 

Malls are filled with different brands and the consumer is used to looking at brands…

Nov 18
Davido’s N100m+ windfall is further proof that social currency is becoming the new net worth

Waking up to the news that Nigerian Musician, David Adeleke popularly known as Davido…

Nov 17
These Tertiary Institutions in Ekiti have the audience for your marketing campaign

Students of tertiary institutions have always shown that once they fall in love with a…

Nov 16
7 Secondary Schools in Ekiti for your experiential campaigns

With thousands of teenagers as students, secondary schools usually have the population…

Nov 15
Thinking about a digital campaign in Ekiti? Here are 9 local digital marketers for you

For both large and small businesses, digital marketing is certainly one of the primary…

Nov 11
Capturing a demographic is all about representing what they stand for | Challenger brands get this

More often than not, when brands say, “We love a challenge,” with regards to…

Nov 11
8 Digital Marketers in Ogun

We will not be over-emphasising it if we said the digital world is winning the race in…

Nov 10
81% of Nigerians paid more attention to crypto in the wake of the CBN ‘ban’

The issue Nigeria is popular for many things and one of them is a culture of banning…

Nov 10
10 tourist centres in Ogun

Tourism represents a unique area of activity, a segment of essential importance in the…

Nov 09
Rivalry marketing is beneficial for brands and consumers alike

Brand rivalry remains an important component of a healthy economy hundreds of years…

Nov 09
10 tertiary institutions in Ogun to market your brand

Students of tertiary institutions have always shown that once they fall in love with a…

Nov 08
7 secondary schools in Ogun to market your brand

Marketing campaigns surely make companies memorable. But, before it gets to that stage…

Nov 04
68% of Nigerians don’t trust the CBN to safeguard their e-Naira

The Issue On Monday, October 25, 2021, the Nigerian government unveiled the first…

Nov 04
10 music producers who can deliver the urban street sound for your campaign

You can never overstate the importance of music in society, as music is a basic human…

Nov 04
Fake reviews are eroding customer trust to everyone’s detriment | There are no quick fixes

Perhaps one of the better things the pandemic year left us with is a strengthened…

Nov 03
10 popular radio stations in Ogun

The general idea is that radio helps in community building. This is no doubt true when…

Nov 02
10 online niche platforms to sell your brand

The first key to success for any brand is understanding what it sells and in so doing…

Nov 01
10 billboards in popular areas in Lagos

Digital advertising is the real deal these days – and dominates other forms of…

Oct 28
Top 7 tour centres in Lagos

We usually look at the economic value of tour centres in any society, and hardly have…

Oct 27
It’s Don Jazzy again! The art of building Social Capital

Here is how you sell sand to a desert dweller: get yourself a Don Jazzy.  Better yet,…

Oct 27
Top 10 radio stations in Lagos

The continual growth of technology has given people more ways to access…

Oct 26
7 Instagram skitmakers brands should consider in marketing campaigns

The emergence of social media really changed the landscape of the entertainment…

Oct 25
25% of Nigerians believe brand reboots are a waste of time for legacy brands

The issue Old things must pass away, and when they do something new emerges where they…

Oct 25
5 popular TV shows brands should consider for sponsorships

Television platforms broaden the knowledge of different cultures among audiences,…

Oct 21
Run your activation in these 9 secondary schools in Lagos

It used to be that brands could grab attention with simple advertisements or…

Oct 21
Tick Tock, Tik Tok! Why Nigerian brands should join the fun on TikTok now

Why should anyone care, you might ask? It is quite simple for creators, brands, and…

Oct 20
Take your campaign to these 10 national dailies

Just as hard copies of books have stayed relevant, so have newspapers and magazines.…

Oct 19
9 more online platforms with a large social audience

Leveraging online platforms to spread a message about your company’s brand, products,…

Oct 19
More brands want podcasts. Millions of Nigerians may not be ready yet (2)

In the first part of the article on brands and podcasts, we explained the global boom…

Oct 18
7 online platforms with a large social audience

Leveraging online platforms to spread a message about your company’s brand, products,…

Oct 14
8 actors to consider for your brand campaign

Celebrities usually make excellent salesmen. Presenting a popular face is one of the…

Oct 13
These 5 digital marketing agencies will sell your brand

We won’t be over-emphasising it if we said the world has gone digital because the…

Oct 12
7 popular influencers you should work with

If you’re a brand that keeps its customers at arm’s length then it’s difficult to…