Category: Brand Review
Dec
07
GTCO: When smooth rebranding happens, there are always lessons to learn
Few brands can confidently execute a rebranding campaign without great apprehension…
Nov
20
Wema Bank’s PR jackpot and what it means for non-traditional PR strategies
Barely two decades ago, the notion that a brand can achieve huge public relation (PR)…
Nov
09
Rivalry marketing is beneficial for brands and consumers alike
Brand rivalry remains an important component of a healthy economy hundreds of years…
Oct
08
Purpose-driven marketing and how Abeg app just showed everyone how it’s done
Selling a payment platform of whatever kind is a hard sell when your main target…
Sep
24
Skore revs up conversations about female orgasm with ‘Cliteracy Drive’ campaign
"Skore is a brand that believes in empowerment," stated Vishal Vyas, AVP marketing,…