Category: Culture Insight

Oct 19
More brands want podcasts. Millions of Nigerians may not be ready yet (2)

In the first part of the article on brands and podcasts, we explained the global boom…

Oct 07
Great ad alone won’t sell your brand — is your ad engagement-focused?

There was a time when all you needed to keep your brand in the game was to push…

Oct 05
Cause marketing could be your strategy to annex future markets

Brands benefit from sticking to a singular brand message that comes to represent their…

Sep 28
More brands want podcasts. Millions of Nigerians may not be ready yet (1)

With the rise of smartphones, podcasts began to spread more widely, with Apple…

Sep 24
Notes from the TV series, Ted Lasso: The good brand always wins

"Ted Lasso has no right to be this funny," stated Entertainment Weekly's Kristen…

Sep 22
Outrage marketing is high-risk and high-reward but is it a good fit for your brand?

Picture this: A boardroom in chaos, voices overlapping one another, ties loosened, and…

Sep 02
The Ronaldo effect: Getting the right person (with the right story) to sell your brand

A 10% share rise following the mere announcement of the conclusion of a transfer deal…