Category: Culture Insight

Nov 30
Too big to fail: Lessons from First Bank’s internal leadership crisis

Corporate entities exist to make products and/or services delivery to the largest…

Nov 19
All eyes on you | Eco-friendly brands are the future of commerce

As serious conversations about climate action and the world’s path to a 1.5 0c rise in…

Nov 18
Davido’s N100m+ windfall is further proof that social currency is becoming the new net worth

Waking up to the news that Nigerian Musician, David Adeleke popularly known as Davido…

Nov 11
Capturing a demographic is all about representing what they stand for | Challenger brands get this

More often than not, when brands say, “We love a challenge,” with regards to…

Nov 04
Fake reviews are eroding customer trust to everyone’s detriment | There are no quick fixes

Perhaps one of the better things the pandemic year left us with is a strengthened…

Oct 27
It’s Don Jazzy again! The art of building Social Capital

Here is how you sell sand to a desert dweller: get yourself a Don Jazzy.  Better yet,…

Oct 25
25% of Nigerians believe brand reboots are a waste of time for legacy brands

The issue Old things must pass away, and when they do something new emerges where they…

Oct 21
Tick Tock, Tik Tok! Why Nigerian brands should join the fun on TikTok now

Why should anyone care, you might ask? It is quite simple for creators, brands, and…

Oct 19
More brands want podcasts. Millions of Nigerians may not be ready yet (2)

In the first part of the article on brands and podcasts, we explained the global boom…

Oct 07
Great ad alone won’t sell your brand — is your ad engagement-focused?

There was a time when all you needed to keep your brand in the game was to push…

Oct 05
Cause marketing could be your strategy to annex future markets

Brands benefit from sticking to a singular brand message that comes to represent their…

Sep 28
More brands want podcasts. Millions of Nigerians may not be ready yet (1)

With the rise of smartphones, podcasts began to spread more widely, with Apple…

Sep 24
Notes from the TV series, Ted Lasso: The good brand always wins

"Ted Lasso has no right to be this funny," stated Entertainment Weekly's Kristen…

Sep 22
Outrage marketing is high-risk and high-reward but is it a good fit for your brand?

Picture this: A boardroom in chaos, voices overlapping one another, ties loosened, and…

Sep 02
The Ronaldo effect: Getting the right person (with the right story) to sell your brand

A 10% share rise following the mere announcement of the conclusion of a transfer deal…