Category: Daily Intelligence

Sep 03
11 most popular YouTubers in Nigeria

These days, you could regard YouTube as a search engine, even for those who are not…

Aug 31
What King of Boys has wrought goes beyond film | The art of subtle ad placement

It could be a toast to the story of the century being published, at last. A casual…

Aug 27
How can brands navigate The Great Resignation?

As the coronavirus pandemic continues, many people around the world have been quitting…

Aug 23
66% of Nigerians would patronize a brand even if their customer service is ‘terrible’ 

The Issue Wikipedia defines customer service as the provision of service to customers…

Aug 20
The virtual endgame of Bacardi’s cocktail kits campaign 

Like others, the spirits/alcohol industry has witnessed its own share of COVID-induced…

Aug 19
The branded TV potential of Durex’s #MakeLastingImpressions campaign

Back in January, condom brand Durex launched its latest campaign…

Aug 17
Sachet marketing helps the poor, but there are concerns over product quality

The Issue Products sold in small, affordable quantities is becoming a marketing…

Aug 17
Do brands need more branded television shows?

Advertising on television used to look like this: you are watching the evening news…

Aug 12
The business of product placement in Nollywood

While Nollywood is still a growing industry, it has become glamorous nonetheless.…

Aug 11
Here are the top Nigerian web series

Long before the explosion of web-based content in the form of scripted dramas,…

Aug 09
Netflix keeps acquiring content, but 75% of subscribers want Nollywood legacy films

The Issue The ongoing partnership between Nollywood and Netflix has shifted habits in…

Aug 06
Here are the top influential OAPs in Nigeria

Amidst a rising and vocal audience, including audience segments that have grown…

Aug 05
Emotional advertising: Here’s why brands should let their feelings get in the way

Older Nigerians can remember the MTN ”Ooh Jerry” commercial with a couple…

Aug 04
Nigerian brands are turning to troll marketing. Here’s what brand managers need to know

On March 8, 2021 – International Women’s Day – Burger King UK sent out a tweet that…

Aug 04
Here are the most popular radio stations in Nigeria

Radio has come a long way from its introduction to Nigeria in 1933 primarily…

Aug 03
Popular print media platforms in Nigeria

The print news business is experiencing a decline in patronage, thanks in no small…

Aug 03
Lagos strives to be a megacity, but residents expect better performance from its LGAs

The issue In Nigeria and by definition, the local government is the third tier of the…

Aug 02
Popular Nigerian fashion influencers you should definitely know

The Nigerian fashion industry is currently experiencing a revolution that has…

Jul 30
Four reasons why you need a media database for your businesses

Building a detailed and efficient media database is important for any aspect of your…

Jul 30
Is starting a betting company still a good bet?

The sports betting market in Nigeria is growing. Part of the larger gaming scene,…

Jul 29
Go-to online media platforms in Nigeria

The Media is big business in Nigeria and continues to attract investors eager to cash…

Jul 29
Can experiential marketing survive the pandemic?

You are returning from work on a BRT bus. Out in the streets, live music tempts a…

Jul 28
In-app advertising revenue is booming, but users are getting turned off by the content

The shift of digital advertising budgets from mobile web to mobile apps will continue…

Jul 27
Here are the pre-eminent reality TV shows in Nigeria

Nigeria is Africa’s hub of entertainment, and Nigerian television has churned out some…

Jul 26
Popular shopping malls in Kano

Kano, northern Nigeria’s largest city is home to the highest number of malls in the…

Jul 23
Still coping with pandemic? Marriott Inc wants to transform you through the ‘Power of Travel’

When the coronavirus hit the world in 2019 and ultimately led to a global pandemic and…

Jul 22
7 popular markets in Lagos and what they sell

Lagos is a city that prides itself as a centre of commerce and the city has its…

Jul 21
Popular markets to shop for jewellery in Kano

Kano, northern Nigeria’s largest city is a hub of commerce and business. Besides…

Jul 20
Popular markets to shop for textiles in Port Harcourt

Rivers State capital, Port Harcourt is the fifth-largest city in Nigeria after Lagos,…

Jul 19
Ideal markets to shop for textiles in Aba

Aba is popularly known as Enyimba city, the city of Elephants. Located in Abia, the…

Jul 19
Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion

But a brand that banks on the celebrity's reputation is also susceptible to a scandal.…

Jul 16
These are the biggest gadget markets to visit in Nigeria

Nigerians are avid users and consumers of technology and the gadgets they come with…

Jul 15
Ideal markets to thrift shop in Abuja

Nigeria’s capital city, Abuja is often referred to as the playground for the rich. The…

Jul 14
VPNs have changed the dynamics of social media advertising — here’s what you should know

Experts trace VPN history back to 1996 when a Microsoft employee, Gurdeep Singh-Pall…

Jul 14
Cheapest Markets in Onitsha

For generations, Anambra’s largest city of Onitsha has been famed for one thing:…

Jul 13
Where to get the cheapest outfits in Lagos

Lagos is undoubtedly Nigeria’s home to EVERYTHING. What isn’t in Lagos?…

Jul 13
Where to get the cheapest outfits in Plateau

Plateau State is home to some of Nigeria’s most fascinating markets and antique…

Jul 09
Earworms, catchy tunes and Airtel’s memorable 444 campaign

Throughout history, advertisers have used attractive melodies to entice customers.…

Jul 08
The best markets in Warri for your next clothing haul

Warri is considered the commercial capital of Delta State due to its oil refinery,…