DAILY INTELLIGENCE

A daily dose of culture and marketing intelligence for brands, corporations and institutions that put a premium on smart decision-making.

Jul 06
Is your brand wasting money on that billboard ad? 81% of Nigerians say…

The Issue In today’s world, advertisements are everywhere. Every day, the…

Jul 06
The best farmers’ markets in Ogun

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is…

Jul 05
The most popular cinema malls in Nigeria

A mall is also a popular destination for vendors, shoppers, sight-seeing tourists, and…

Jul 02
Heineken’s #NeverWatchingAlone leverages on star power to drive brand engagement

Every avid football fan knows that the popular lager beer, Heineken, is the proud…

Jul 01
What happened to Clubhouse?

Clubhouse is an audio-based social media app. The company describes itself as “a…

Jul 01
The go-to fresh food markets in Ilorin

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is…

Jun 30
Where to get the freshest vegetables in Bauchi

Bauchi is a city in northeast Nigeria, the capital of Bauchi State, of the Bauchi…

Jun 29
Agua! The Ronaldo Swipe and Coca Cola’s $4billion loss

When Cristiano Ronaldo’s move to Juventus was announced in 2018, the club captain,…

Jun 29
Where to get the cheapest shirts, dresses and pants in Abuja

Where do you go to find the cheapest, most affordable second-hand clothes in the…

Jun 28
A guide to the best vegetable markets in Nasarawa

Nasarawa State is one of the 36 States of Nigeria, located in the north-central…

Jun 25
Nostalgia Marketing: Why we listen to the voices from the past

As far as Nollywood is concerned, Charles Okpaleke is a singular kind of filmmaker.…

Jun 24
A guide to healthy food markets in Gombe

Compared to marketplaces in Nigerian states such as Lagos, many people believe that…

Jun 24
Twitter is still suspended. What it means for Nigeria’s digital economy

Ladies and Gentlemen, as you already know, Twitter is still suspended in Nigeria.…

Jun 23
Experts believe #BBNaija2021 sponsorship is a sure win for Abeg App

The Issue Big Brother Nigeria has returned. And if the #BBNaija ‘Lockdown’…

Jun 23
Do you understand your brand? Here’s how to choose the best influencers

Welcome to our masterclass. Please, be seated.  What is influencer marketing? We…

Jun 23
The 7 most prominent markets in Ibadan for your clothing needs

Ibadan, Oyo State’s large capital, is home to a variety of prominent markets…

Jun 22
The 7 best markets to visit in Gombe

Gombe State, with Gombe as its capital, is one of Nigeria’s 36 states. In…

Jun 21
The most popular markets in Nasarawa

Trading is a lifestyle in Nigeria. Wherever Nigerians populate, anyone should expect…

Jun 18
The most popular billboards in Enugu

Enugu has always shown promise for commercial activities. This development has brought…

Jun 17
How to win with advertising campaigns like Heineken

Overall, Heineken’s adverts are enjoyable, memorable. Even James Bond, the world’s…

Jun 17
The best shopping places in Port Harcourt

Port Harcourt is no doubt looking like one of Nigeria’s futuristic largest cities. For…

Jun 16
45 years after, here are lessons Nigerian brands can take from Apple on customer retention

To build a successful customer retention scheme, consider the following: first, build…

Jun 16
Top shopping centres in Cross River

Over the past decade, it is easy to argue that Cross River state has become more…

Jun 15
The most notable markets in Ebonyi

Ebonyi is predominantly an agrarian state. It was one of the six states created in…

Jun 14
Experts analyse the effect of Twitter suspension on small businesses

For Nigeria, the platform recently ground to a halt – at least, officially. On Friday,…

Jun 14
7 popular outdoor advertising formats in Umuahia

Digital advertising is indeed dominating all other forms of advertising, and the trend…

Jun 11
McVitie’s says its Chocolate Digestives are ‘Too Good Not to Share’

The company has already delivered a series of successful product innovations in the…

Jun 11
Amazon and what it means to be customer-obsessed

Early enough in the episode, (after admitting his addiction to Amazon Prime) Hasan…

Jun 11
The best shopping centres in Kogi

One of the most interesting things about Kogi is that it is the only state in the…

Jun 10
These are the most popular billboards in Abuja

Interestingly, before billboards became a phenomenon, some city planners, experts and…

Jun 09
The go-to fresh-food markets in Katsina

Katsina is a State in the North-western Nigeria, and borders Kaduna, Zamfara, Kano,…

Jun 08
416 movies in just three months. Is Nollywood doing too much?

There, therefore, seems to be two Nollywoods – an old one and a new one. Simply,…

Jun 07
81% of Nigerians want the Twitter ban resolved quickly, highlighting political and economic risks

For Nigeria, the platform recently ground to a halt – at least, officially. On Friday,…

Jun 07
The best food markets in Abuja

The Federal Capital Territory (FCT) is gradually becoming more like Lagos. These days,…

Jun 04
Major shopping centres in Katsina

Visiting Katsina? Want to run a campaign in Katsina? Want to open a company centre in…

Jun 03
Destination cloth markets in Aba

It is no news that Aba is top on the list of the some of the major hubs of commercial…

Jun 02
Piggyvest and uduX’s PopRev allows consumers to invest in music artists. Should we take it seriously?

Total music revenue in Nigeria will rise to US$73 million in 2021. According to PwC’s…