Category: What The Streets Are Saying

Sep 13
There’s a subscription-based market waiting to be explored in Nigeria, but it depends on what you are selling

The issue At the peak of the global pandemic, with businesses across industries taking…

Aug 23
66% of Nigerians would patronize a brand even if their customer service is ‘terrible’ 

The Issue Wikipedia defines customer service as the provision of service to customers…

Aug 17
Sachet marketing helps the poor, but there are concerns over product quality

The Issue Products sold in small, affordable quantities is becoming a marketing…

Aug 09
Netflix keeps acquiring content, but 75% of subscribers want Nollywood legacy films

The Issue The ongoing partnership between Nollywood and Netflix has shifted habits in…

Aug 03
Lagos strives to be a megacity, but residents expect better performance from its LGAs

The issue In Nigeria and by definition, the local government is the third tier of the…

Jul 28
In-app advertising revenue is booming, but users are getting turned off by the content

The shift of digital advertising budgets from mobile web to mobile apps will continue…

Jul 19
Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion

But a brand that banks on the celebrity's reputation is also susceptible to a scandal.…

Jul 14
VPNs have changed the dynamics of social media advertising — here’s what you should know

Experts trace VPN history back to 1996 when a Microsoft employee, Gurdeep Singh-Pall…

Jul 06
Is your brand wasting money on that billboard ad? 81% of Nigerians say…

The Issue In today’s world, advertisements are everywhere. Every day, the…

Jun 23
Experts believe #BBNaija2021 sponsorship is a sure win for Abeg App

The Issue Big Brother Nigeria has returned. And if the #BBNaija ‘Lockdown’…

Jun 14
Experts analyse the effect of Twitter suspension on small businesses

For Nigeria, the platform recently ground to a halt – at least, officially. On Friday,…

Jun 07
81% of Nigerians want the Twitter ban resolved quickly, highlighting political and economic risks

For Nigeria, the platform recently ground to a halt – at least, officially. On Friday,…

Jun 01
Consumer education and trust are key impediments to the growth of online banking in Nigeria

E-payments and e-commerce have rapidly expanded in recent years due to demographic…

May 26
More employees are embracing remote jobs in Nigeria, but employers are yet to catch up with the trend

What is remote work? It simply refers to a professional environment in which employees…

May 17
Tiktok is rapidly influencing Nigerian youth culture. Experts and consumers say it’s the “promise of going viral”

For those who like the app, comments include, "It has short and great content that has…

Apr 26
E-commerce: 76% of Nigerians cite insecurity, accessibility, others as reasons for choosing offline transactions

The signs are apparent - the future of the Nigerian market is online. With sustainable…

Apr 19
Over 60% of consumers say their favourite influencers or celebrities can motivate them to buy a phone brand

However, there is a steady increase in the use of influencer marketing, which begs the…

Apr 02
Big Brother Naija may just be what MultiChoice needs to raise its subscriber numbers

However, the downside of that strategy is how it affects subscribers because when the…

Mar 26
Experts advocate improved investment in CSR initiatives, even as 92% agree it may not be linked to company profit

On whether CSR truly affects their organisations' bottom-line and has been proven to…

Mar 13
The giveaway culture is booming, but do customers really care?

In recent times, brands' marketing strategies have shifted focus from direct sales to…

Mar 05
48% would consider subscribing to Spotify, but the economy and competition could affect opportunities

Asked if they were aware of the adverse reactions among customers or had experienced…

Feb 28
72.5% see Globacom as a genuine Nigerian brand, but how many view the brand positively?

Among our national focus group, 78.4% explained that they use a personal Globacom line…

Feb 19
55% have a positive perception about GTBank, but it goes beyond banking

Asked if they were aware of the adverse reactions among customers or had experienced…

Feb 12
Virtual event fatigue: 62% have joined online events this year… and they want less of it, not more

With physical and social distancing, new working environments, and much uncertainty,…

Feb 05
NIN-SIM Integration: Over 80 percent score the government below average on NIMC registration

54.4 percent, more than half, rate the government with the lowest score (1); 18.2…

Jan 29
Nigerians are overwhelmingly in support of government-backed ranching program, but it comes with a catch

The general sentiment however remains that even if there is no consensus on the…

Jan 22
45 percent of Nigerians reject possible national lockdown to curb spread of COVID-19

The general sentiment however remains that even if there is no consensus on the…

Dec 30
Young Nigerians believe #EndSARS 2.0 is near-inevitable | Culture Intelligence from RED

The general sentiment however remains that even if there is no consensus on the…