In economics, companies are also advised to invest in more than one bottom-line. Apart from profit, the triple-bottom-line also demands a focus on people and the planet. It is like a cycle – companies have to be managed in a way that not only makes money but which also improves people’s lives and the planet. That way, customers can confirm that a company is invested in them and reward the company. You can describe it as ‘you have to spend money to make money.
Insights on What The Streets Are Saying are drawn from data collected through in-depth interviews and surveys with our 500-member consumer panel spread across the country, including 100 culture insiders, who are all leading thinkers and doers across media and marketing.