The signs are apparent – the future of the Nigerian market is online. With sustainable economic growth and an increase in consumers’ purchasing power, the act of shopping will continue to transition. The effects of e-commerce already appear in customer service to new product design. But while the evidence reveals that many more Nigerians can willfully engage in e-commerce transactions, improved awareness and security remains paramount to business survival in the sector.
Insights on What The Streets Are Saying are drawn from data collected through in-depth interviews and surveys with our 500-member consumer panel spread across the country, including 100 culture insiders, who are all leading thinkers and doers across media and marketing.