Markets present an interesting opportunity for marketers to meet a diverse demography…
Sports sponsorship, especially when it involves just the athlete, is another form of…
2021 was quite eventful for many popular faces in Nigeria. It was a build-up from 2020…
Marketing teams will face a steep road this year stringing tech and changes to online…
2022 already looks like an exciting year. We already said goodbye to 2021. Apart from…
Digital Marketing has stayed a changing field – the pandemic made the changes quicker…
Market intelligence helps companies focus on serving the needs of their target market…
You’ve worked hard to build your business, or preparing that brand campaign strategy…
TikTok very much appeals to young generations and seems to be retaining its audience…
It is that time of year! Yes, the holiday season that is in full swing, but…
With diverse people and cultures, Nigeria is widely recognised and celebrated for…
For those who use restaurants, hotels, visit shopping centres and amusement parks, the…
As of April 2021, data on Spotify shows Nigeria has over 2.9 million podcast…
For those who use restaurants, hotels, visit shopping centres and amusement parks, the…
For those who restaurants and hotels, to shops and amusement parks, we experience…
As a marketer, you are indeed looking to expand your brands’ tentacles. You are…
Suppose you have planned a campaign this December, a product launch or activation, and…
The increase of film stars endorsing and advertising brands in recent years and their…
Have you ever been to a Johnny Drille’s show? Apart from the attention singers get…
You may have heard that people do not just want products, but they want an experience.…
There are many ways of promoting your brand to your intended audience, but shopping…
The issue There is a codependency between parents/guardians and the institutions of…
Higher institutions in Jigawa present different marketing teams with opportunities to…
Few brands can confidently execute a rebranding campaign without great apprehension…
As a young and ever-shifting consumer base, secondary school students present a moving…
There are many options for out-of-home advertising, including billboards, mobile ads,…
Brand Communication through marketing campaigns, activations is essential in any…
With almost 3 billion users globally and 1.8 billion daily users, Facebook…
As the world changed in 2020, audiences globally switched to videos to replace…
The Issue Whether one is paying for a service – concert, hail cab ride, or…
Corporate entities exist to make products and/or services delivery to the largest…
As more consumers globally continue to depend deeply on brands and institutions, the…
Tourism plays an important role in today’s economy, with tourist centres and…
Your brand is under a new microscope. And if you were planning on things going back to…
Just like other major cities in Nigeria, the capital Abuja is usually abuzz with…
The Issue Crowdfunding – the process of raising money from a large number of…
Marketing has surely evolved from traditional to digital, and from one channel to…
Barely two decades ago, the notion that a brand can achieve huge public relation (PR)…
As serious conversations about climate action and the world’s path to a 1.5 0c rise in…
Malls are filled with different brands and the consumer is used to looking at brands…