DAILY INTELLIGENCE

A daily dose of culture and marketing intelligence for brands, corporations and institutions that put a premium on smart decision-making.

Apr 08
Top 5 shopping malls in South-East, Nigeria

Shopping malls are considered the epitome of a consumer society; the ultimate product…

Apr 07
Top food markets in Benin

Shopping in Benin City’s markets can be exciting because of its lively and…

Apr 06
Jameson’s ‘Smooth Taste, That’s Why’ campaign: Can Alté be inclusive?

Alcoholic beverages and their marketing have always been nothing short of poetic. It…

Apr 06
Major Food Markets in Cross River

Cross River is home to some of Nigeria’s most fascinating markets and antique…

Apr 02
Big Brother Naija may just be what MultiChoice needs to raise its subscriber numbers

However, the downside of that strategy is how it affects subscribers because when the…

Apr 01
5 must-visit clothing markets in Cross River

Cross River State borders Cameroon to the east and is a coastal state in southeastern…

Mar 31
Major Food Markets in Port Harcourt

Rivers State is home to some of Nigeria’s most fascinating markets and antique…

Mar 30
Top 5 shopping centres in South-South, Nigeria

Top 5 shopping centres in South-South, Nigeria Shut your eyes and imagine a mall- any…

Mar 29
Top Flea Markets in Port Harcourt

Rivers State is home to some of Nigeria’s most fascinating markets and antique…

Mar 26
Experts advocate improved investment in CSR initiatives, even as 92% agree it may not be linked to company profit

On whether CSR truly affects their organisations' bottom-line and has been proven to…

Mar 25
10 great markets to explore in Edo

Shopping in Benin City’s markets can be exciting because of its lively and…

Mar 24
Warri’s most popular markets

Warri is considered the commercial capital of Delta State due to its oil refinery,…

Mar 23
Top 10 Most Exceptional Markets in Enugu

Experiential marketing, as opposed to more traditional media, leaves a lasting…

Mar 22
10 most popular markets in Cross River

Experiential marketing, rather than using more traditional media, leaves a lasting…

Mar 21
Airtel’s Smart Series Campaign: Connecting to the Nigerian experience

Language matters, but culture can be compelling – when they are in the right hands.…

Mar 18
Top 5 markets in Anambra State

Some of Nigeria’s largest and most famous markets are located in Anambra. These…

Mar 17
The best livestock markets in South-West Nigeria

Nigeria is one of the largest livestock-raising countries in West Africa with millions…

Mar 16
The best markets in Ogun State for your buying needs | From The Masterlist

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is…

Mar 15
10 most popular markets in Osun, Nigeria | From The Masterlist

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is…

Mar 13
The giveaway culture is booming, but do customers really care?

In recent times, brands' marketing strategies have shifted focus from direct sales to…

Mar 12
Product Campaign Review: Dettol’s Clean Naija Campaign

Three billion people – about 40% of the world’s population – live…

Mar 10
Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (1)

Traditionally, Coca-Cola and Seven-Up were market leaders already comfortable in their…

Mar 08
There is a genius about condom marketing campaigns in Nigeria

There is a funny perception among older Nigerians that sexual promiscuity can be…

Mar 05
48% would consider subscribing to Spotify, but the economy and competition could affect opportunities

Asked if they were aware of the adverse reactions among customers or had experienced…

Mar 04
Kantangowa, Aswani, and Wuse Market… Here are the top best thrift markets in Nigeria | From The Masterlist

In Nigeria, there are thousands of markets, some of which are well-known for specific…

Mar 02
Ado Bayero Mall, Dunes, and Palms Mall… Here are the top malls in Northern Nigeria | From The Masterlist

Compared to her Western counterparts, Nigeria still has a long way to go in producing…

Mar 01
Wuse Market, Garki Market and Nyanya Market… Here are the best thrift markets in Abuja | From The Masterlist

Where do you go to find the cheapest, most affordable second-hand clothes in the…

Feb 28
72.5% see Globacom as a genuine Nigerian brand, but how many view the brand positively?

Among our national focus group, 78.4% explained that they use a personal Globacom line…

Feb 26
Product Campaign Review: Glo’s ‘It’s in our blood’ campaign

Two years ago, self-acclaimed grand master’s of data, Globacom, widely announced…