Malls are filled with different brands and the consumer is used to looking at brands…
Why should anyone care, you might ask? It is quite simple for creators, brands, and…
With the rise of smartphones, podcasts began to spread more widely, with Apple…
"Skore is a brand that believes in empowerment," stated Vishal Vyas, AVP marketing,…
To build a successful customer retention scheme, consider the following: first, build…
Early enough in the episode, (after admitting his addiction to Amazon Prime) Hasan…
E-payments and e-commerce have rapidly expanded in recent years due to demographic…
For those who like the app, comments include, "It has short and great content that has…
Among the participants, who are all between 18–45, about 66% have health insurance…
For millions of young professionals, home, or even home ownership, can be a challenge …
The signs are apparent - the future of the Nigerian market is online. With sustainable…
However, there is a steady increase in the use of influencer marketing, which begs the…
If Sterling Bank can truly put its money where its mouth is remains arguable. For…
However, the downside of that strategy is how it affects subscribers because when the…
On whether CSR truly affects their organisations' bottom-line and has been proven to…
According to economist and strategy consultant Andrew Nevin, the future of the…
In recent times, brands' marketing strategies have shifted focus from direct sales to…
Asked if they were aware of the adverse reactions among customers or had experienced…
Among our national focus group, 78.4% explained that they use a personal Globacom line…
Asked if they were aware of the adverse reactions among customers or had experienced…