Tag: Customer engagement

Nov 18
6 Shopping malls in Ekiti for your brand activation purposes 

Malls are filled with different brands and the consumer is used to looking at brands…

Oct 21
Tick Tock, Tik Tok! Why Nigerian brands should join the fun on TikTok now

Why should anyone care, you might ask? It is quite simple for creators, brands, and…

Sep 28
More brands want podcasts. Millions of Nigerians may not be ready yet (1)

With the rise of smartphones, podcasts began to spread more widely, with Apple…

Sep 24
Skore revs up conversations about female orgasm with ‘Cliteracy Drive’ campaign

"Skore is a brand that believes in empowerment," stated Vishal Vyas, AVP marketing,…

Jun 16
45 years after, here are lessons Nigerian brands can take from Apple on customer retention

To build a successful customer retention scheme, consider the following: first, build…

Jun 11
Amazon and what it means to be customer-obsessed

Early enough in the episode, (after admitting his addiction to Amazon Prime) Hasan…

Jun 01
Consumer education and trust are key impediments to the growth of online banking in Nigeria

E-payments and e-commerce have rapidly expanded in recent years due to demographic…

May 17
Tiktok is rapidly influencing Nigerian youth culture. Experts and consumers say it’s the “promise of going viral”

For those who like the app, comments include, "It has short and great content that has…

Apr 26
E-commerce: 76% of Nigerians cite insecurity, accessibility, others as reasons for choosing offline transactions

The signs are apparent - the future of the Nigerian market is online. With sustainable…

Apr 19
Over 60% of consumers say their favourite influencers or celebrities can motivate them to buy a phone brand

However, there is a steady increase in the use of influencer marketing, which begs the…

Apr 02
Big Brother Naija may just be what MultiChoice needs to raise its subscriber numbers

However, the downside of that strategy is how it affects subscribers because when the…

Mar 26
Experts advocate improved investment in CSR initiatives, even as 92% agree it may not be linked to company profit

On whether CSR truly affects their organisations' bottom-line and has been proven to…

Mar 13
The giveaway culture is booming, but do customers really care?

In recent times, brands' marketing strategies have shifted focus from direct sales to…

Mar 05
48% would consider subscribing to Spotify, but the economy and competition could affect opportunities

Asked if they were aware of the adverse reactions among customers or had experienced…

Feb 28
72.5% see Globacom as a genuine Nigerian brand, but how many view the brand positively?

Among our national focus group, 78.4% explained that they use a personal Globacom line…

Feb 19
55% have a positive perception about GTBank, but it goes beyond banking

Asked if they were aware of the adverse reactions among customers or had experienced…