Tag: Nigeria

Nov 30
74% of Nigerians want feel-good customer care support from local brands

The Issue Whether one is paying for a service – concert, hail cab ride, or…

Nov 18
6 Shopping malls in Ekiti for your brand activation purposes 

Malls are filled with different brands and the consumer is used to looking at brands…

Sep 28
More brands want podcasts. Millions of Nigerians may not be ready yet (1)

With the rise of smartphones, podcasts began to spread more widely, with Apple…

Jun 14
Experts analyse the effect of Twitter suspension on small businesses

For Nigeria, the platform recently ground to a halt – at least, officially. On Friday,…

Jun 07
81% of Nigerians want the Twitter ban resolved quickly, highlighting political and economic risks

For Nigeria, the platform recently ground to a halt – at least, officially. On Friday,…

May 25
Nation branding: How to market a country like Nigeria (2)

Nation branding also relies on the entire country - it only succeeds when it involves…

May 13
Nation branding: How to market a country like Nigeria (1)

Nation branding also relies on the entire country - it only succeeds when it involves…

Mar 08
There is a genius about condom marketing campaigns in Nigeria

There is a funny perception among older Nigerians that sexual promiscuity can be…

Feb 01
The 15 trends that will drive the culture in Nigeria in 2021

As we find ourselves saying often, there is no need for predictions. Only…

Oct 27
Laycon, Isreal Adesanya, Eko Hotel | These are the top 100 people, places, and platform in Nigeria this week

From a database of over 10,000 entries, The Masterlist editors curate, weekly, the top…

Sep 10
Queer energy is driving the culture

On June 19th, global streaming giant Netflix released ‘Disclosure’. A long-awaited…

Sep 07
Lagos: The city of dreams is spilling over

Nigeria is facing a crippling population boom and at the centre of it is its famed…

Sep 04
Frontier technologies: hype or reality in Nigeria?

When you strap on a headset to view Joel Kachi Benson’s award-winning short film,…

Sep 03
The Lagos skyline is changing

If you make enough friends in Lagos, you’d have a couch to sleep on in every country…

Sep 03
Overambitious and underserved: what FESTAC 77 must teach us

Forty-three years ago, Nigeria and the United Nations Educational Scientific and…

Aug 18
How the Nigerian government used storytelling to turn the tide of a global pandemic

The board game Android Netrunner poses an interesting premise as its…

Aug 14
Stories are more important for reaching consumers than mediums or platforms

How does any organisation get an audience to perform an action, adopt a mantra, or…

Apr 06
10 effects of the COVID-19 pandemic on Nigeria

COVID-19 is a crisis like no other. These are 10 effects the pandemic will have on…

Feb 26
The 100 most interesting things in politics, culture, and social influence this year

By Ifedayo Adeleye & Isime Esene In the whirlwind of events that seems to accost…

Feb 20
These are 15 trends you should watch out for across sub-Saharan Africa this year

Malorum temporibus vix ex.Ius ad iudico labores dissentiunt. In eruditi volumus nec,…

Feb 17
The 15 (and a half) trends that will drive the culture in Nigeria this year

by Ifedayo Adeleye and Nelson CJ As we find ourselves saying often, there is no need…

Jan 09
Chude Jideonwo’s list of the 150 most interesting people in the culture [2019]

It’s not enough to be famous. Not even to be (economically) successful. In fact, you…