Tag: Brand Building
Why should anyone care, you might ask? It is quite simple for creators, brands, and…
With the rise of smartphones, podcasts began to spread more widely, with Apple…
"Skore is a brand that believes in empowerment," stated Vishal Vyas, AVP marketing,…
"Ted Lasso has no right to be this funny," stated Entertainment Weekly's Kristen…
The company has already delivered a series of successful product innovations in the…
Culture Intelligence from RED, a leading think tank on media, marketing, and the…
The young, Nigerian consumer did not witness the totalitarianism of military rule, so…
For millions of young professionals, home, or even home ownership, can be a challenge …
The signs are apparent - the future of the Nigerian market is online. With sustainable…
Understanding the climate and adapting is important for brands looking to sustain…
However, there is a steady increase in the use of influencer marketing, which begs the…
If Sterling Bank can truly put its money where its mouth is remains arguable. For…
However, the downside of that strategy is how it affects subscribers because when the…
On whether CSR truly affects their organisations' bottom-line and has been proven to…
According to economist and strategy consultant Andrew Nevin, the future of the…
In recent times, brands' marketing strategies have shifted focus from direct sales to…
Asked if they were aware of the adverse reactions among customers or had experienced…