Blog

Sep 08
Trophy’s ‘Na who stand by you be your Honourable’ campaign is a masterclass in advert development strategy

A carefully thought out and well-executed advert has the power to not only sell your…

Jan 13
5 trends that will drive marketing in 2022

Marketing teams will face a steep road this year stringing tech and changes to online…

Jan 12
5 Marketing goals to adopt in 2022

2022 already looks like an exciting year. We already said goodbye to 2021. Apart from…

Jan 11
11 digital marketing trends and predictions for 2022

Digital Marketing has stayed a changing field – the pandemic made the changes quicker…

Jan 10
6 market intelligence tips for your business

Market intelligence helps companies focus on serving the needs of their target market…

Jan 06
11 things to note before selling to Nigerians

You’ve worked hard to build your business, or preparing that brand campaign strategy…

Jan 05
Top TikTok influencers for marketers

TikTok very much appeals to young generations and seems to be retaining its audience…

Jan 04
The complete list of 2022 holidays for marketing teams

It is that time of year! Yes, the holiday season that is in full swing, but…

Dec 30
10 major tourist centres in South-South Nigeria

With diverse people and cultures, Nigeria is widely recognised and celebrated for…

Dec 29
8 best hotels in Southwest Nigeria

For those who use restaurants, hotels, visit shopping centres and amusement parks, the…

Dec 24
ISWIS, Tea with Tay, #WithChude, and other Nigerian podcasts you should know

As of April 2021, data on Spotify shows Nigeria has over 2.9 million podcast…

Dec 22
7 best hotels in Northern Nigeria

For those who use restaurants, hotels, visit shopping centres and amusement parks, the…

Dec 21
Going to Southeast Nigeria? See the 10 best hotels you should visit

For those who restaurants and hotels, to shops and amusement parks, we experience…

Dec 20
7 best Facebook groups to advertise in Nigeria

As a marketer, you are indeed looking to expand your brands’ tentacles. You are…

Dec 16
10 markets in Nigeria whose busy December experience marketers should explore

Suppose you have planned a campaign this December, a product launch or activation, and…

Dec 15
8 actors you can cast for your marketing campaign

The increase of film stars endorsing and advertising brands in recent years and their…

Dec 14
10 artistes whose influencing power can draw customers to your brand

Have you ever been to a Johnny Drille’s show? Apart from the attention singers get…

Dec 13
12 live events Nigerian brands should consider for partnerships this December

You may have heard that people do not just want products, but they want an experience.…

Dec 09
See Shopping Centres in Jigawa you should list for a marketing campaign

There are many ways of promoting your brand to your intended audience, but shopping…

Dec 08
Amidst the uproar, study on corporal punishment shows many Nigerian brands can still thrive off of dysfunction

The issue There is a codependency between parents/guardians and the institutions of…

Dec 08
Connect with a young audience at these Higher Institutions in Jigawa

Higher institutions in Jigawa present different marketing teams with opportunities to…

Dec 07
GTCO: When smooth rebranding happens, there are always lessons to learn

Few brands can confidently execute a rebranding campaign without great apprehension…

Dec 07
Visit these 8 secondary schools in Jigawa for your marketing campaigns

As a young and ever-shifting consumer base, secondary school students present a moving…

Dec 06
Outdoor formats in Jigawa marketing teams can use for their campaigns

There are many options for out-of-home advertising, including billboards, mobile ads,…

Dec 02
These 10 Nigerian Writers will help sell your brand campaign

Brand Communication through marketing campaigns, activations is essential in any…

Dec 01
12 Facebook communities whose services marketing teams can employ

With almost 3 billion users globally and 1.8 billion daily users, Facebook…

Nov 30
Nigerian YouTubers with strong marketing pull brands can leverage

As the world changed in 2020, audiences globally switched to videos to replace…

Nov 30
74% of Nigerians want feel-good customer care support from local brands

The Issue Whether one is paying for a service – concert, hail cab ride, or…

Nov 30
Too big to fail: Lessons from First Bank’s internal leadership crisis

Corporate entities exist to make products and/or services delivery to the largest…

Nov 29
See 10 Influencers to watch out for as you plan that marketing campaign

As more consumers globally continue to depend deeply on brands and institutions, the…

Nov 26
See 7 interesting places in Abuja for your marketing campaigns

Tourism plays an important role in today’s economy, with tourist centres and…

Nov 24
10 Secondary Schools in Abuja for your brand activation

Your brand is under a new microscope. And if you were planning on things going back to…

Nov 23
Run your activation at these 9 markets in Abuja

Just like other major cities in Nigeria, the capital Abuja is usually abuzz with…

Nov 23
At least 80% of Nigerians are open to crowdfunding for the ‘right’ political candidate

The Issue Crowdfunding – the process of raising money from a large number of…

Nov 22
10 Digital Marketers in Abuja whose expertise you can employ

Marketing has surely evolved from traditional to digital, and from one channel to…

Nov 20
Wema Bank’s PR jackpot and what it means for non-traditional PR strategies

Barely two decades ago, the notion that a brand can achieve huge public relation (PR)…

Nov 19
All eyes on you | Eco-friendly brands are the future of commerce

As serious conversations about climate action and the world’s path to a 1.5 0c rise in…

Nov 18
6 Shopping malls in Ekiti for your brand activation purposes 

Malls are filled with different brands and the consumer is used to looking at brands…

Nov 18
Davido’s N100m+ windfall is further proof that social currency is becoming the new net worth

Waking up to the news that Nigerian Musician, David Adeleke popularly known as Davido…

Nov 17
These Tertiary Institutions in Ekiti have the audience for your marketing campaign

Students of tertiary institutions have always shown that once they fall in love with a…

Nov 16
7 Secondary Schools in Ekiti for your experiential campaigns

With thousands of teenagers as students, secondary schools usually have the population…