Tag: Companies
May
03
72% of young Nigerians are interested in owning a house but cite fund, fraud, and access to innovative products as challenges
For millions of young professionals, home, or even home ownership, can be a challenge …
Apr
26
E-commerce: 76% of Nigerians cite insecurity, accessibility, others as reasons for choosing offline transactions
The signs are apparent - the future of the Nigerian market is online. With sustainable…
Apr
19
Over 60% of consumers say their favourite influencers or celebrities can motivate them to buy a phone brand
However, there is a steady increase in the use of influencer marketing, which begs the…
Apr
09
Many find Sterling Bank’s aggressive marketing tactics exciting but only 29.4% will be swayed to become customers
If Sterling Bank can truly put its money where its mouth is remains arguable. For…
Apr
02
Big Brother Naija may just be what MultiChoice needs to raise its subscriber numbers
However, the downside of that strategy is how it affects subscribers because when the…
Mar
26
Experts advocate improved investment in CSR initiatives, even as 92% agree it may not be linked to company profit
On whether CSR truly affects their organisations' bottom-line and has been proven to…
Sep
01
How remote work stopped being the future
The coronavirus pandemic, amongst other factors, has caused drastic changes to popular…