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    Tag: Technology

    Oct 21
    Tick Tock, Tik Tok! Why Nigerian brands should join the fun on TikTok now

    Why should anyone care, you might ask? It is quite simple for creators, brands, and…

    Sep 28
    More brands want podcasts. Millions of Nigerians may not be ready yet (1)

    With the rise of smartphones, podcasts began to spread more widely, with Apple…

    Jul 28
    In-app advertising revenue is booming, but users are getting turned off by the content

    The shift of digital advertising budgets from mobile web to mobile apps will continue…

    May 17
    Tiktok is rapidly influencing Nigerian youth culture. Experts and consumers say it’s the “promise of going viral”

    For those who like the app, comments include, "It has short and great content that has…

    May 10
    With just 66% of young professionals under healthcare coverage, focus on employer-based options still limits the market

    Among the participants, who are all between 18–45, about 66% have health insurance…

    May 03
    72% of young Nigerians are interested in owning a house but cite fund, fraud, and access to innovative products as challenges

    For millions of young professionals, home, or even home ownership, can be a challenge …

    Apr 26
    E-commerce: 76% of Nigerians cite insecurity, accessibility, others as reasons for choosing offline transactions

    The signs are apparent - the future of the Nigerian market is online. With sustainable…

    Apr 19
    Over 60% of consumers say their favourite influencers or celebrities can motivate them to buy a phone brand

    However, there is a steady increase in the use of influencer marketing, which begs the…

    Apr 09
    Many find Sterling Bank’s aggressive marketing tactics exciting but only 29.4% will be swayed to become customers

    If Sterling Bank can truly put its money where its mouth is remains arguable. For…

    Mar 26
    Experts advocate improved investment in CSR initiatives, even as 92% agree it may not be linked to company profit

    On whether CSR truly affects their organisations' bottom-line and has been proven to…

    Mar 19
    With emphasis on convenience and reliability, 81% of bank account owners think Fintechs offer better services

    According to economist and strategy consultant Andrew Nevin, the future of the…

    Feb 01
    The 15 trends that will drive the culture in Nigeria in 2021

    As we find ourselves saying often, there is no need for predictions. Only…

    Sep 04
    Frontier technologies: hype or reality in Nigeria?

    When you strap on a headset to view Joel Kachi Benson’s award-winning short film,…

    Sep 01
    How remote work stopped being the future

    The coronavirus pandemic, amongst other factors, has caused drastic changes to popular…