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    Tag: branding

    Nov 30
    74% of Nigerians want feel-good customer care support from local brands

    The Issue Whether one is paying for a service – concert, hail cab ride, or…

    Oct 21
    Tick Tock, Tik Tok! Why Nigerian brands should join the fun on TikTok now

    Why should anyone care, you might ask? It is quite simple for creators, brands, and…

    Sep 28
    More brands want podcasts. Millions of Nigerians may not be ready yet (1)

    With the rise of smartphones, podcasts began to spread more widely, with Apple…

    May 25
    Nation branding: How to market a country like Nigeria (2)

    Nation branding also relies on the entire country - it only succeeds when it involves…

    May 13
    Nation branding: How to market a country like Nigeria (1)

    Nation branding also relies on the entire country - it only succeeds when it involves…

    Mar 13
    The giveaway culture is booming, but do customers really care?

    In recent times, brands' marketing strategies have shifted focus from direct sales to…

    Mar 10
    Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (1)

    Traditionally, Coca-Cola and Seven-Up were market leaders already comfortable in their…

    Mar 05
    48% would consider subscribing to Spotify, but the economy and competition could affect opportunities

    Asked if they were aware of the adverse reactions among customers or had experienced…

    Feb 28
    72.5% see Globacom as a genuine Nigerian brand, but how many view the brand positively?

    Among our national focus group, 78.4% explained that they use a personal Globacom line…

    Feb 19
    55% have a positive perception about GTBank, but it goes beyond banking

    Asked if they were aware of the adverse reactions among customers or had experienced…

    Sep 03
    The Lagos skyline is changing

    If you make enough friends in Lagos, you’d have a couch to sleep on in every country…