Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Sep 24
Skore revs up conversations about female orgasm with ‘Cliteracy Drive’ campaign

"Skore is a brand that believes in empowerment," stated Vishal Vyas, AVP marketing,…

Sep 24
Notes from the TV series, Ted Lasso: The good brand always wins

"Ted Lasso has no right to be this funny," stated Entertainment Weekly's Kristen…

Sep 23
10 movie producers shaping the Nigerian film industry

Call the producer of any film the catalyst of that production. The producers…

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