Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Aug 09
Netflix keeps acquiring content, but 75% of subscribers want Nollywood legacy films

The Issue The ongoing partnership between Nollywood and Netflix has shifted habits in…

Aug 06
Here are the top influential OAPs in Nigeria

Amidst a rising and vocal audience, including audience segments that have grown…

Aug 05
Emotional advertising: Here’s why brands should let their feelings get in the way

Older Nigerians can remember the MTN ”Ooh Jerry” commercial with a couple…

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