Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?
Aug
20
The virtual endgame of Bacardi’s cocktail kits campaign
Like others, the spirits/alcohol industry has witnessed its own share of COVID-induced…
Aug
19
The branded TV potential of Durex’s #MakeLastingImpressions campaign
Back in January, condom brand Durex launched its latest campaign…
Aug
17
Sachet marketing helps the poor, but there are concerns over product quality
The Issue Products sold in small, affordable quantities is becoming a marketing…
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