Culture Intelligence from RED aggregates the opinions, behaviours, preferences, intentions, sentiments, decisions of consumers to collect direct inputs, recognise problems and identify opportunities for growth.
Our intelligence capability is deepened by the best experts – culture insiders, all leading thinkers and doers with their thoughts, analysis and predictions on the biggest culture moments and issues.
The issue At the peak of the global pandemic, with businesses across industries taking…
The Issue Ordering food online has been made easy with mobile applications…
The Issue Wikipedia defines customer service as the provision of service to customers…
The Issue Products sold in small, affordable quantities is becoming a marketing…
The Issue The ongoing partnership between Nollywood and Netflix has shifted habits in…
The issue In Nigeria and by definition, the local government is the third tier of the…
Numbers are good, but they are sometimes blind. We are more interested in what influences the culture and drives choices, and use these insights to unlock new meanings for brands and institutions looking to navigate a complex market.
We track and highlight the invisible cultural factors and special moments that are impacting the lives, perceptions and choices of consumers. We know what the streets are saying and use the knowledge to provide granular information that brand managers and experts need to make informed decisions.
By identifying cultural shifts, insights from the tool provide professionals in public and commercial sectors an extensive premise for ideation, testing, and developing strategies that withstand scrutiny and constantly-changing nature of trends and consumer behaviour.
A marketing and communication professional with proven ability to develop and execute strategies, including harnessing partner-relationships that successfully launch and nurture brands across product categories and industries.
An experienced data analyst with proficiency in the practical application of Big Data, Data Science, Machine learning and Artificial intelligence, which majorly involves analysing digital footprints on Generation Y and Z.
Francesca has 14 years' experience spanning corporate communications, internal communications, policy communications, D&I communications strategy, c-suite communications advisory, media management and content development strategy for companies within the tech industry, start-ups and social impact organisations.
Ifeoma Jennifer Areh has expertise in developing and managing relevant and engaging integrated communications programs for leading B2C and B2B global brands.
Tunde has a 13-year career building brands and leveraging technology to solve problems for African businesses. He has managed projects for global brands such as Samsung, Coca-Cola, Google, General Electric, etc.
Mark Amaza manages MINDcapital, a strategy firm in Abuja, Nigeria. He has also written for AfricanArguments.org, THISDay, Nigerian Tribune and Vanguard Newspapers.
Mfon Ekpo is a lawyer, development strategist, professional negotiator, bestselling author, keynote trainer, development practitioner and personal transformation expert.
Kolapo Olapoju is a writer, poet, editor, development/advocacy journalist and brand strategist.
Aziza Uko is the President & Executive Editor at The Trent.
She is bursting with energy, full of passion and drive, extremely creative, confident and resilient.
We feed the research questions into the tool, the public can participate by answering the questions and also add their own notes/thoughts to the survey.
Get their qualitative feedback, extract the keywords and use it for our pitches.
