Tag: Ronaldo

Sep 02
The Ronaldo effect: Getting the right person (with the right story) to sell your brand

A 10% share rise following the mere announcement of the conclusion of a transfer deal…

Jun 29
Agua! The Ronaldo Swipe and Coca Cola’s $4billion loss

When Cristiano Ronaldo’s move to Juventus was announced in 2018, the club captain,…