Tag: Ronaldo
Sep
02
The Ronaldo effect: Getting the right person (with the right story) to sell your brand
A 10% share rise following the mere announcement of the conclusion of a transfer deal…
Jun
29
Agua! The Ronaldo Swipe and Coca Cola’s $4billion loss
When Cristiano Ronaldo’s move to Juventus was announced in 2018, the club captain,…