Tag: Access Bank

Oct 07
Great ad alone won’t sell your brand — is your ad engagement-focused?

There was a time when all you needed to keep your brand in the game was to push…

Aug 04
Nigerian brands are turning to troll marketing. Here’s what brand managers need to know

On March 8, 2021 – International Women’s Day – Burger King UK sent out a tweet that…

Aug 14
Stories are more important for reaching consumers than mediums or platforms

How does any organisation get an audience to perform an action, adopt a mantra, or…