Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Apr 13
Africa rising and the evolving retail sector in Nigeria (1)

Africa is growing. In 2019, economic growth was 3.4%. This growth was projected to…

Apr 12
The best farmers’ markets in Bauchi

Bauchi is a city in northeast Nigeria, the capital of Bauchi State, of the Bauchi…

Apr 09
Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (2)

Bigi's market entry was brutal. It changed the market dynamics in terms of volumes and…

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