Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?
Apr
16
#BreakFreeWithErica: Why it makes for an effective brand revolution
Celebrity endorsements attach the fame of a celebrity to a brand or product. According…
Apr
16
How Shoprite announced Nigeria’s return to democracy and open society
Name a retail brand more ubiquitous than Shoprite. We’ll wait. Seems pretty obvious…
Apr
15
Africa rising and the evolving retail sector in Nigeria (2)
While COVID-19 has slowed economic activity, it has also led to a surge in e-commerce…
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