Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Jan 29
Nigerians are overwhelmingly in support of government-backed ranching program, but it comes with a catch

The general sentiment however remains that even if there is no consensus on the…

Jan 28
Top 10 influencers that capture the elite target market

With consistent demand for market expansion and the rise of social commerce, brands…

Jan 27
10 from 20: The breakout stars of 2020! (2)

Welcome back to the 10 from 20 list! Again, our list celebrates the breakout stars of…

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