Tag: Nigerian soft drink market
Apr
09
Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (2)
Bigi's market entry was brutal. It changed the market dynamics in terms of volumes and…
Mar
10
Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (1)
Traditionally, Coca-Cola and Seven-Up were market leaders already comfortable in their…