Tag: GTBank
Aug
04
Nigerian brands are turning to troll marketing. Here’s what brand managers need to know
On March 8, 2021 – International Women’s Day – Burger King UK sent out a tweet that…
Apr
30
Word on the street: How consumers drive brand innovation
Circa 2006, following the Central Bank of Nigeria’s post-consolidation exercise,…
Apr
09
Many find Sterling Bank’s aggressive marketing tactics exciting but only 29.4% will be swayed to become customers
If Sterling Bank can truly put its money where its mouth is remains arguable. For…
Feb
28
72.5% see Globacom as a genuine Nigerian brand, but how many view the brand positively?
Among our national focus group, 78.4% explained that they use a personal Globacom line…
Feb
19
55% have a positive perception about GTBank, but it goes beyond banking
Asked if they were aware of the adverse reactions among customers or had experienced…