Tag: Brand Marketing

Jul 28
In-app advertising revenue is booming, but users are getting turned off by the content

The shift of digital advertising budgets from mobile web to mobile apps will continue…

Jul 19
Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion

But a brand that banks on the celebrity's reputation is also susceptible to a scandal.…

Jul 14
VPNs have changed the dynamics of social media advertising — here’s what you should know

Experts trace VPN history back to 1996 when a Microsoft employee, Gurdeep Singh-Pall…

Apr 30
Word on the street: How consumers drive brand innovation

Circa 2006, following the Central Bank of Nigeria’s post-consolidation exercise,…

Apr 23
Nigerian brands should take strategy lessons from Richard Mofe-Damijo

Understanding the climate and adapting is important for brands looking to sustain…

Apr 23
7 surefire ways to sell to a Gen Z

To Gen Z, the online experience is tested and trusted. To everyone, it is the new…

Mar 08
There is a genius about condom marketing campaigns in Nigeria

There is a funny perception among older Nigerians that sexual promiscuity can be…