Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?
May
15
MTN’s ‘Wear It For Me’ campaign: The strategic use of cultural norms and emotive marketing
The year 2020 can be defined as unpredictable, and with good reason. Plans were…
May
14
Crisis Management 101 for forward-looking business leaders
Every organisation is vulnerable to experiencing a crisis. It can happen at any…
May
13
Nation branding: How to market a country like Nigeria (1)
Nation branding also relies on the entire country - it only succeeds when it involves…
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