Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

May 26
More employees are embracing remote jobs in Nigeria, but employers are yet to catch up with the trend

What is remote work? It simply refers to a professional environment in which employees…

May 26
Visit these markets in Southern Nigeria if you need a phone or accessories

Phones, earphones, chargers, screen guards, batteries, and more – the economic…

May 25
Nation branding: How to market a country like Nigeria (2)

Nation branding also relies on the entire country - it only succeeds when it involves…

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