Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?
Nov
30
74% of Nigerians want feel-good customer care support from local brands
The Issue Whether one is paying for a service – concert, hail cab ride, or…
Nov
30
Too big to fail: Lessons from First Bank’s internal leadership crisis
Corporate entities exist to make products and/or services delivery to the largest…
Nov
29
See 10 Influencers to watch out for as you plan that marketing campaign
As more consumers globally continue to depend deeply on brands and institutions, the…
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