Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Apr 06
10 effects of the COVID-19 pandemic on Nigeria

COVID-19 is a crisis like no other. These are 10 effects the pandemic will have on…

Feb 26
The 100 most interesting things in politics, culture, and social influence this year

By Ifedayo Adeleye & Isime Esene In the whirlwind of events that seems to accost…

Feb 20
These are 15 trends you should watch out for across sub-Saharan Africa this year

Malorum temporibus vix ex.Ius ad iudico labores dissentiunt. In eruditi volumus nec,…

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