Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Mar 21
Airtel’s Smart Series Campaign: Connecting to the Nigerian experience

Language matters, but culture can be compelling – when they are in the right hands.…

Mar 18
Top 5 markets in Anambra State

Some of Nigeria’s largest and most famous markets are located in Anambra. These…

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