Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

May 12
Bill and Melinda Gates are divorced. Why it concerns African brands in the social sector

This is not the case of a random family jolted by the unexpected separation of their…

May 11
What happens when Nigerian brands take a stand?

The young, Nigerian consumer did not witness the totalitarianism of military rule, so…

May 11
The best mummy influencers on social media

Running an activation for baby products? You need influencers who can push your glam…

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