Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Aug 12
The chatbots are coming: How consumer experience is about to change everything

You have made use of one at some point. To handle requests that would…

Aug 11
Let us explain why corporate sustainability isn’t just a buzz word

“Nature is healing. We are the virus.” One of the small comforts of the…

Aug 05
Your next industry exposé may likely come from a drama channel, not the NYT

Remember a time when CEOs of multi-million dollar businesses were mythical figures,…

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