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Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Jun 11
McVitie’s says its Chocolate Digestives are ‘Too Good Not to Share’

The company has already delivered a series of successful product innovations in the…

Jun 11
Amazon and what it means to be customer-obsessed

Early enough in the episode, (after admitting his addiction to Amazon Prime) Hasan…

Jun 11
The best shopping centres in Kogi

One of the most interesting things about Kogi is that it is the only state in the…

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