Tag: Brand ambassadors

Jul 19
Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion

But a brand that banks on the celebrity's reputation is also susceptible to a scandal.…

Apr 19
Over 60% of consumers say their favourite influencers or celebrities can motivate them to buy a phone brand

However, there is a steady increase in the use of influencer marketing, which begs the…