Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Apr 30
Word on the street: How consumers drive brand innovation

Circa 2006, following the Central Bank of Nigeria’s post-consolidation exercise,…

Apr 29
The best markets in Port Harcourt

Rivers State is home to some of Nigeria’s most fascinating markets and antique…

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