Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Jan 10
6 market intelligence tips for your business

Market intelligence helps companies focus on serving the needs of their target market…

Jan 06
11 things to note before selling to Nigerians

You’ve worked hard to build your business, or preparing that brand campaign strategy…

Jan 05
Top TikTok influencers for marketers

TikTok very much appeals to young generations and seems to be retaining its audience…

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