Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Who are the top influencers in the country? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Contributors to the MasterList

Feb 20
These are 15 trends you should watch out for across sub-Saharan Africa this year

Malorum temporibus vix ex.Ius ad iudico labores dissentiunt. In eruditi volumus nec,…

Feb 17
The 15 (and a half) trends that will drive the culture in Nigeria this year

by Ifedayo Adeleye and Nelson CJ As we find ourselves saying often, there is no need…

Jan 09
Chude Jideonwo’s list of the 150 most interesting people in the culture [2019]

It’s not enough to be famous. Not even to be (economically) successful. In fact, you…

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