Cultural Insights
The Masterlist tracks consumer behaviour via data (from our consumer panel and culture experts) to deliver intuitive qualitative insights that cannot be discovered through quantitative research methods.
The Consumer Panel
The tool aggregates the opinions, behaviours and sentiments of 500 consumers every month (50 people across 10 groups), including culture experts to analyse both dominant and new culture trends and patterns.
What The Tool Offers
Gain access to exclusive, impactful insights on consumer activities and perception based on industry-specific activities.
Execute market strategy through high quality data aggregated by in-house experts, secondary data, and exclusive data from collaborations.
Track consumer behaviour and consumption patterns via data collected through qualitative focus groups and in-depth interviews with our consumer panel and culture insiders.
The Masterlist follows consumer lifestyles, interests, trends and demographics locally and globally.
By designing and programming quantitative surveys, facilitating qualitative focus groups and in-depth interviews, and analysing digital and real-world customer experiences, we tap into the target audience’s mindset and provide the practical consumer insights brands need to make well-informed decisions.
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Consumer Insights
Compared to her Western counterparts, Nigeria still has a long way to go in producing…
Where do you go to find the cheapest, most affordable second-hand clothes in the…
Among our national focus group, 78.4% explained that they use a personal Globacom line…