Mfon Bassey

Mfon Bassey is a well-rounded commercial executive with 13+ consolidated years of developing and implementing Marketing, Trade Marketing and Sales strategies to achieve business objectives. My progressive career in sales and marketing of both local & Global brands across the economy, mainstream and premium segments has exposed me to vital commercial competencies and skills necessary to win in a competitive market landscape. Mfon has received few awards in recognition of his remarkable commitment to the overall organisation objectives, and from the professional advertising body, APCON.

Specialized expertise include developing brand/portfolio strategy, developing innovations, digital/social media marketing, public relations/communications, developing annual brand plans, developing communication/activation campaign, identifying consumer insight, data analysis & interpretation, project management, global & local sponsorships management, managing local and global agencies, cross-cultural team management, developing trade marketing & sales activations, budget management, forecasting, demand planning, customer service management.