ThisThingCalledFashion

Nonye Udeogu, popularly known as “ThisThingCalledFashion,” is a Nigerian content creator, model, influencer, creative director, and founder of Ren Corp, a brand strategy and talent management company. Nonye is also the founder of Kindheart Agency, a brand identity company and a boutique agency.

Although she graduated with an economics degree, she started her career as a blogger, content creator, and fashion consultant. She began fashion blogging in 2012 to build a portfolio for her entry into the fashion industry.

Nonye made her way into the fashion industry through her blog and made her way to the runways of some of Nigeria’s biggest fashion names, like Desirée Iyama, on Day 3 of Lagos Fashion Week 2023. She has also modelled for several reputable brands in Nigeria and is well-known for her street style. In 2025, she launched her premium boutique agency by planning the birthday shoot of 3-time Guinness World Record holder Hilda Baci, and is now one of the country's go-to fashion influencers.