Cultural Insights

The Masterlist tracks consumer behaviour via data (from our consumer panel and culture experts) to deliver intuitive qualitative insights that cannot be discovered through quantitative research methods.

The Consumer Panel

The tool aggregates the opinions, behaviours and sentiments of 500 consumers every month (50 people across 10 groups), including culture experts to analyse both dominant and new culture trends and patterns.

The Masterlist follows consumer lifestyles, interests, trends and demographics locally and globally.

By designing and programming quantitative surveys, facilitating qualitative focus groups and in-depth interviews, and analysing digital and real-world customer experiences, we tap into the target audience’s mindset and provide the practical consumer insights brands need to make well-informed decisions.

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Consumer Insights

Mar 21
7 content creators in Nigeria whose services marketers should employ

How else to start conversations on your brand if not through content creators? They…

Mar 17
5 Nigerian actors whose influencing power can help brands sell

Actors are the kind of celebrities you see on your screen and want to see more. These…

Mar 16
11 influential OAPs in the Nigerian radio space

These talented, interesting On-Air Personalities (OAPs) are what makes the average…